Merchandising is more than just placing products on shelves.

IT IS A VITAL PART OF A RETAILER'S BUSINESS MODEL AND SHOULD BE TAKEN INTO ACCOUNT WHEN DESIGNING YOUR BROCHURES, LETTERHEADS, BUSINESS CARDS, PACKAGING, PRODUCTS AND EVEN YOUR LOGO.

When you take stock of your merchandising you start to understand your customers’ experience, from when they first see your shop front to when they leave your shop- hopefully having made a purchase.

A retailer needs a shop floor that attracts customer in from the street, is comfortable to shop in and encourages them to return.

Are the shop front and windows attractive & inviting?

Is all signage clear, professional and legible?

Is the store interior welcoming and comfortable?

Is the merchandise presentation appealing?

Are seasonal and high-margin merchandise placed in high profile locations?

Overall, is the store appearance professional?

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